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July 2nd, 2014

SocialMedia_June30_CFor many businesses, social media is becoming not only relevant but an important element of overall operations. For business owners, managers, and employees one of the most valuable networks is the business oriented LinkedIn. This network encourages business friendly activities like networking and idea sharing, and is seeing ongoing growth as more business owners and managers continue to join. Like all networks, your profile is key to your success and the question then is how to go about creating a great profile.

In this article we will go over eight important steps you need to take in order to build the perfect LinkedIn profile. In fact, we came across a great infographic on Link Humans that could be a big help when following these steps. We strongly suggest you take a look at this when building your profile.

Step 1: Establish your profile

While you don't have to join LinkedIn, it is a good idea if you are looking to connect with other business owners and colleagues through a more professional, business style networking oriented social network. If you do want to connect at this level, the absolute first thing you need to do is to create a profile. This can be done by:
  1. Going to LinkedIn's website (linkedin.com).
  2. Clicking on Join Today.
  3. Entering the relevant information on the following page. We recommend using the name the majority of your customers and clients know you by and your work email address. Personal email addresses are fine if you don't want to fully represent your company.
  4. Selecting Join LinkedIn.
If you use your Facebook account for business, you can also sign up using your Facebook account. Just follow steps 1. and 2. above and click Sign Up with Facebook. You will be asked to log into your account (if don't already have Facebook open in another tab on your browser) then approve the account access rights. Once you've done this you should see your basic profile pop up.

Step 2: Select an appropriate picture

LinkedIn is a work-related network, and to that end you will need to present the right corporate image; this means uploading a professional profile photo. This image should clearly show your face and be cropped to show mainly your head and upper body. The background should be clear or unobtrusive, allowing you to be the main focus.

If you don't have any professional head shots, it might be a good idea to get some taken. Most photographers can snap a few for you, and will be able to provide you with information about how to pose and dress for the shots.

You can add an image to your profile by:

  1. Logging into your profile.
  2. Hovering over Profile which is located in the menu bar at the top of the screen.
  3. Clicking on Edit Profile followed by the camera icon at the top of your profile.
  4. Pressing Change photo and then selecting the image you would like to use as your profile picture from a file on your hard drive.
  5. Ticking Save to set your picture.
The reason a good picture is more important than on other networks is because it has been proven that profiles with professional looking pictures are easier to find and also enhance the potential that other members will want to connect or even recognize you.

Step 3: Fill in your basic information

Once you have a great picture set on your profile go back to the editing screen and add your basic information. This includes your name, role, location, and company. Also, click on the Edit Contact Info tab to the right-hand side of your basic information section. Add as much contact info as you feel comfortable with; we recommend your email address and company website at the very least.

Step 4: Determine who your main audience will be

Before you begin to fill in your profile, you should take time to determine what the purpose of this profile will be. Will it be used to find new colleagues? Or will it be used to connect and communicate with your colleagues? Or, will it used to find prospective clients? Each reason will determine what information you should include in your profile along with the relevant keywords.

For example, if you would like to find new employees you can tailor your profile to show what you do in your job and what makes it so great. You can then also come up with more relevant keywords to use in your content. For example, using the words 'career' and 'job' and including in your summary information about who you are looking for will definitely attract prospective hires. However, this profile likely won't attract colleagues or clients.

Don't feel that you have to limit yourself to one set function however. For example, there are many crossover terms that both clients and prospective employees will search for. So, if you want to use your LinkedIn profile for more than one reason, take some extra time and try to figure out which keywords and ideas you think will work well. The great thing about LinkedIn is that you can always edit everything at any time. So, if you want to switch your audience, you can easily do so by simply editing parts of your profile and changing keywords.

Step 5: Write a solid summary

The summary of your LinkedIn profile is a place where you highlight who you are. Take time to craft this so that you can showcase what you do and your main strengths. Be sure to use relevant industry and position specific keywords and terminology that you believe your audience will be searching for, as this language will make your profile easier to find in searches.

The key here is to write a summary that not only explains what you do and your experience, but showcases who you are. Use active language like 'I', 'my', and 'me', and be sure to include a way for people who don't have a LinkedIn profile to contact you - usually an email, link to your website or a phone number.

Step 6: Add your past and present positions

Once your summary is finished, you should move onto your current and past positions. This section should reflect your resume and highlight the experience you are talking about in your summary. It would be helpful to try and work in some of the keywords you used in the summary or identified earlier in order to really make your experience really stand out.

Chances are you aren't looking for work, so you can deviate a little from your resume here, and highlight what you do best, or how you can help your audience best. Feel free to leave out points that may not be 100% relevant or interesting e.g., how many people you manage, sales goals, etc.

Step 7: Start connecting

Once your profile is mostly complete with experience and a summary, you can start looking for people to connect with. Start by searching for people that you know or work with on a regular basis and inviting them to connect.

Next, join a few groups that are related to your position and industry. These can be found by hovering your mouse over Interests which is located in the menu bar near the top of the window. Select Groups from the menu that drops down and then select Find a group from the right-hand side of the page that opens. Some groups are private and will require you to ask to join them, but don't be afraid of sending in your request.

Once you have joined some groups and started to make connections be sure to be active on the network. It will help to join in on conversations held in your groups and post content on a regular basis. And, if you meet new clients or people don't be afraid of looking them up on LinkedIn and asking to connect with them!

Step 8: Work on your awards and recommendations

Finally, start recommending people that you know. You can do this by going to a colleague's profile and scrolling down to their Skills and Endorsements section. Find skills that you know they possess and press the + Endorse button beside the skill. Most people will also do this for you as well.

If you have won awards in the past, be sure to include these as well, especially if they are relevant to your intended audience. Just be sure to pick the awards that really highlight your skills, as an Employee of the Month award may not be the most relevant.

From here it's really just a matter of tinkering with your profile on a regular basis. Be sure to be active and ensure that your profile really reflects who you are. Doing this will create a stand-up profile you can be proud of.

Looking to learn more about LinkedIn and how to use it for your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 1st, 2014

Office365_June30_CMicrosoft Office 365 is one of the most popular cloud-based solutions for small to medium businesses. With a bevy of powerful features and apps that are immediately familiar to anyone who has used Microsoft's Office apps, utilizing Office 365 is almost a no-brainer. In mid June, Microsoft announced a new program - Office 365 roadmap - that allows you to keep track of upcoming updates.

The Office 365 roadmap

Earlier in 2014, Microsoft announced that they would be moving to a faster rollout schedule for their popular software solutions like Office 365. This means that we can expect to see updates for some software being introduced on a fairly regular basis.

Because of this, it would help to know exactly what Microsoft is working on and when you can expect an update or introduction of new features. To cover this, Microsoft has recently announced an Office 365 roadmap that covers what the company is doing in relation to the business oriented version of Office 365.

You can view the roadmap on this Microsoft website which has been designed to showcase the status of features based on:

  • Launched - Features that have been completed and implemented in various Office 365 apps. These features should be accessible to all Office 365 for Business users.
  • Rolling out - Features that have finished development and are ready to be implemented to the various apps but are not accessible to most users at this time, but will be in the near future.
  • In development - Features that Microsoft developers are working on or testing, but aren't ready to be implemented.
  • Canceled - Features that have been canceled; developers are no longer working on these, and they won't be implemented into Office 365 apps.
When you visit the roadmap site, you can click on the different sections and see the recent features that are relevant to each. For example, if you click on Launched, the recently launched features will drop down. Click on one to see a brief overview of the feature, along with a link to learn more.

This can be a useful site for businesses, especially if you rely on Office 365's features and are interested in which new ones will be introduced. We should stress however that the features listed on the site are relevant only for Office 365 for Businesses and Enterprises. Private and Home users may not necessarily see these features introduced.

Office 365 First Release program

For those users who look at the Rolling Out section of the roadmap site, and would like to have access to fully tested and supported features that are just about ready to roll out, Microsoft has also introduced a new program called First Release.

This program allows Office 365 for Businesses and Education users to sign up and gain access to upcoming features two weeks or more before they are introduced. If you would like to sign up for this program, you can do so as long as you are the admin of your account. If you are the admin for your Office 365 accounts, you can enable First Release by going into the Service Settings area from your management console. You should see an option to enable First Release, which you need to tick to turn on.

Once this is enabled you should be notified within a month letting you know that the first batch of early features is ready to implement. Microsoft has noted that the features implemented early via First Release will apply to the Office 365 user experience, SharePoint Online and Exchange Online. At this time, other apps like Lync Online will not be part of the program, but you can probably expect this program to expand to cover other apps in the coming months and over the next year.

Both the roadmap and First Release features could prove useful for power users of Office 365. If you are looking to learn more about these concepts and how Office 365 can be used successfully in your business, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

June 26th, 2014

Security_June23_CThe increasing number of businesses turning to a virtual environment is parallel with cyber criminals looking to breach that security. While many businesses think their virtual servers are safe and secure, some are unaware of major security myths that can leave your business vulnerable to attack. With that in mind, isn’t it time you familiarized yourself with five common virtualization security misconceptions to keep your virtual environment secure?

Myth No.1: Existing endpoint security will protect our virtual environment

Most traditional endpoint security solutions are virtual-aware and provide low levels of protection. This simply isn’t enough. Depending on the virtualization platform used (VMware, Microsoft, etc.), your traditional endpoint security suite can probably recognize virtual endpoints. However, this physical software often can’t bring its full tool set of anti-malware to the virtual world, meaning it can only perform basic tasks such as on-access scanning.

Therefore what you need is a solution that has been designed to keep both virtual and physical computing environments secure. There are a wide-number of solutions out there, and the best one for your business will depend largely on the virtual environments you employ. We strongly recommend talking to IT experts like us, as we can help determine, or even offer, the strongest security based.

Myth No.2: My existing anti-malware doesn’t interfere with my virtual operations

Performance issues can create security gaps that don't exist in your physical environment. Traditional endpoint security uses an agent-based model where each physical and virtual machine has a copy of the security program’s agent on it. This agent communicates with the server while performing security tasks. This is fine for physical machines, but if you have 100 virtual machines running off of one main environment that has been infected with malware, you’ll also have 100 instances of malware running on the machines.

This high level of duplication can cause massive performance degradation and waste tons of storage capacity. Therefore, you should make an effort to ensure that all of your systems including the main ones are without malware. This not only makes every system secure, but can also speed up overall operations.

Myth No.3: Virtual environments are inherently more secure than physical environments

Sadly, this just isn’t always true. Virtualization is designed to allow software, including malware, to behave as it normally would, and malware writers will target any and all weak points in a business’s network to accomplish their goals. An attacker who compromises one virtual machine and finds a way to jump to the hypervisor - the system that enables the virtualization - then has access to every virtual machine on that host.

Therefore, malware scanners on both the user and main systems would be a good idea. If it does happen to get on a system, the chances of it spreading are drastically reduced.

Myth No.4: Using non-persistent virtual machines effectively secures a network

In theory, any machine that encounters malware is wiped away and recreated cleanly. However, we are now seeing malware that is designed to survive teardown of individual machines by spreading across the virtual network. This allows it to return when new virtual machines are created.

Additionally, being too eager to create new machines on demand can result in virtual machine sprawl, which happens when virtual machines are created but then forgotten. This leads to an unmaintained virtual endpoint operating without your knowledge. Even if the rest of your virtual machines are secure, it’s possible for one machine to eavesdrop on the traffic of another virtual machine, leading to privacy and security risks.

The best solution to this is to employ an IT manager who can track and maintain systems. Many IT partners offer a solution like this, so experts like us may be able to help ensure your systems are secure.

Myth No.5: Specialized virtual security programs are more or less the same

There are various approaches to virtualization security and your network will probably need a blend of available options. This all depends on what you’re trying to protect.

A non-Web-connected server is going to have entirely different security needs than a virtual desktop of a server that manages customer information. Implementing one without the other simply just won’t do in today’s world, where attackers are set on getting their hands on your data.

Proper security is vital in making virtualization a critical component of your business IT infrastructure. Looking to learn more about virtualization and its components? Contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
June 25th, 2014

Productivity_June23_CFor most businesses, Internet connections have gotten a whole lot faster over the past decade. Still, some businesses today are faced with the continuous problem of a slow Internet connection, which often leads to a decrease in productivity and efficiency. If this tech problem resonates with you then don’t give up just yet as there are several things you can do to boost your Internet connection speed and as a result your business performance too.

5 ways to combat a slow Internet connection:

1. Control devices that interfere with the connection:

Wireless devices can be one of the reasons for a slow Internet connection. It’s wise to talk to us about a wireless network analyzer so that you know the sources of interference. Believe it or not, most of these sources might be coming from the company kitchen!

Good examples include the microwave, cordless phone, security alarm, and other wireless devices which use the 2.4GHz band. These can interfere with 802.11g or single-band 802.11n routers. The best solution is to reposition these household electronics to either help solve the problem completely or at least minimize the chances of interference.

2. Control applications that hog bandwidth:

Without your knowledge it’s most likely that employees are using applications that are hogging the bandwidth. It’s vital that you are aware of these applications, especially ones that have video conferencing and streaming abilities which tend to be responsible for weak bandwidth in corporate environments. Other applications such as torrent and gaming apps can also be responsible. It is best to make sure that these apps are not installed on your company computers, of if they are, make sure their use is regulated.

Believe it or not, one of the biggest bandwidth hogs is YouTube. Some companies, when they audit their network usage, have noticed that streaming services like YouTube can take up more than half of their total bandwidth. While in some positions, video streaming may be necessary, it's likely not for the majority of roles. Therefore, it would be a good idea to implement a rule about the use of YouTube during business hours e.g., it should only be used for necessary tasks.

Some would recommend blocking services like this, but if your business uses Google's other services, blocking YouTube could actually end up blocking access to other Google services. It would be a good idea to consult with us as to the best way to limit use.

3. Reposition your router:

As simple as this might sound, your router might also have to be repositioned to help increase your Internet speed. You might want to try raising your router so that broadcast range can be more effective. If this doesn’t work, which sometimes it doesn’t, try placing your router in the center of your office for a more equal signal distribution. The best solution however, is to place your router as near to computers and other receivers as possible.

4. Consider an upgrade:

If your wireless networking equipment is old then it probably needs an upgrade. Keep in mind that technology moves at an extremely fast pace and your wireless network might be outdated in just a few years.

We strongly recommend talking to us, as we can help recommend the best upgrade solution. For example, the two most common upgrades include installation of a new repeater or wireless amplifier and replacement of your current antenna. Because antenna's are so varied, we can help make sure that the antenna being installed is compatible with your router.

5. Use the latest network technologies:

As mentioned earlier, technology moves fast which is why it is essential that you become familiar with its recent advancements, particularly in the area of wireless networking. There are countless apps, software, and hardware out there that can help boost the speed and performance of your router, some of which can even be downloaded for free. Our networking experts can help ensure your business has the latest and greatest, so be sure to consult with us first.

Dealing with a slow Internet connection can be a huge pain. If not taken care of right away, it can have immense impact on your overall work output. Looking to learn more about ways to improve your Internet connection for maximized productivity? Connect with us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
June 17th, 2014

office365_June16_CWouldn’t it be nice if there existed an application with features that can help predict and identify risks and opportunities for your business products or services? Microsoft has turned this concept into reality with Office 365 Power BI’s latest upgrade, which features predictive forecasting. Now that you are able to, it might be time you familiarize yourself with what predictive forecasting is and how it can help your business.

Predictive forecasting uses a variety of statistical techniques, from modeling to data mining, that analyze current and historical facts to make predictions about the future.

The predictive forecasting function of Office 365 provides users with the skills to generate reports, interactive charts, and 3D visualizations of business performance. Simply put, users can perform advanced forecasting without the complexity that usually accompanies these kinds of processes.

The new forecasting tool utilizes built-in predictive forecasting models to automatically detect seasonality in the data. It also enables users to see how results are affected by adjusting the parameters of the time or confidence interval assigned to be analyzed.

Power BI’s predictive forecasting can also help fill in gaps with data. Power View, an interactive data exploration and presentation tool, fills in missing values from a data set before carrying out a forecast for a more accurate result.

A few things you need to keep in mind before using the feature:

  1. The line chart has to have one line as multiple line charts won’t work.
  2. The line chart has to have fewer than 1,000 values.
  3. The x-axis value needs to have a date/time format or be a uniformly increasing whole number. It cannot contain text or decimal numbers, and the interval between values has to be at least one day.

How to use predictive forecasting in Office 365:

  1. Simply upload a workbook with a Power View time series line chart to Power BI for Office 365.
  2. Open the file in Power BI and switch to Power View in HTML 5 by clicking Try the HTML 5 version of Power View in the lower-right corner.
  3. Click on the forecast arrow or drag the forecast dot in the line chart and you’ll see the forecasting options appear in the analysis pane to the right of your report.
Do keep in mind that Power View automatically detects what appears to be the seasonality of the data. In other words, a complete cycle of peaks and drops. Note that this works best if the chart has at least four times more values than the data cycle.

Here’s how to override automatic seasonality detection:

  1. Start a forecast by dragging the forecast handle in a line chart.
  2. The Analysis pane will automatically pop up on your right hand side. If you can’t find it, look for Analysis in the upper-right corner.
  3. In the Analysis area, manually set the seasonality to 0, 2, 3, 4, 5, 6, 7, 12, 24, 52, or 365.
Predictive forecasting, if used properly, can immensely help with the overall strategic planning, market penetration and operation of your business.

Looking to learn more about Office 365 and its features? Call us today for a chat.

Published with permission from TechAdvisory.org. Source.

June 17th, 2014

businessintelligence_June16_CMost businesses are continuously looking for ways to improve visibility, efficiency, and gain valuable insights into consumer behavior. By utilizing your company’s business intelligence (BI) system, you can achieve all this and more. Many companies spend anywhere between USD $100 thousand and $1 million for their BI system but fail to make proper use of it. Do you think your BI system could use an extra push in the right direction?

5 ways to improve business intelligence value

1. Pump customer data into your analysis Most companies are chasing after a 360 degree view of their customers, and while this seems like an elusive goal, it can be achieved. Take the first steps by integrating data from your CRM, accounting, and customer support systems into your BI dashboards and reports to allow analysis of customer growth, profitability, and lifetime value. Understanding these KPIs can help you spot trends as well as identify opportunities to cross-sell or upsell. 2. Set up alerts and delivery Your business intelligence can instantly improve its standing and value with alerts and report delivery. Notifications, in the form of email alerts, are useful for managers to keep an eye on business operations without having to log into the BI system. The added perk here is that managers can stay on top of KPIs and new updates even when they're on the move as reports and dashboards can be emailed to them according to a set schedule. 3. Reassess your dashboards If it’s been a while since your BI dashboards were first designed, try updating them with modern charts and stylish fonts. While this may seem unnecessary to some companies, attractive dashboards attract more users and you’ll likely see an uptick in adoption after a dashboard refresh. 4. Deploy existing content on mobile devices By increasing your BI content’s availability, you can quickly increase the number of users accessing it. A great way to do this is by deploying your dashboards and reports on mobile devices. This is especially useful for decision makers who travel frequently or need to be able to access KPIs from anywhere; after all it’s easier for them to pull out a phone or tablet rather than drag out a laptop. Your BI system likely includes some way to make your existing BI content mobile. Allowing users to access BI the way they want can be a great way to boost your BI value. 5. Make it predictive While BI has traditionally been used to present historic data for manual analysis, now more than ever it’s incorporating predictive analytics. By leveraging stored data from your BI system and applying predictive analytics, you can project future performance and make better business decisions based on more accurate forecasts.

Modern BI platforms come with many options, from multi-data source connectivity to mobile BI. It is up to you to leverage the full breadth of your BI software’s capabilities to ensure that you’re getting all the value it can deliver. Looking to learn more about business intelligence and its functions? Get in touch.

Published with permission from TechAdvisory.org. Source.

June 13th, 2014

security_June13_CThe parallel rise of technological advancement and malicious Internet activity is evident. With advances in technology comes an increase in security threats which, if not taken care of right away, can severely affect your business’ efficiency and overall success. With that in mind, it’s time you familiarized yourself with the top security best practice guidelines which will go a long way to ensuring your business is safe and secure.

10 Security practice guidelines for businesses

  1. Encrypt your data: Encryption of stored data, filesystems, and across-the-wire transfers is essential to protect sensitive data as well as to help prevent data loss due to equipment loss or theft.
  2. Use digital certificates to sign all of your sites: You should obtain your certificates from a trusted Certificate Authority, and instead of saving your certificates on the Web server, save them to hardware devices like routers or load balancers.
  3. Implement a removable media policy: Devices like USB drives, external hard disks, external DVD writers or any writeable media facilitate security breaches coming into or leaving your network. Restricting the use of those devices is an effective way to minimize security threats.
  4. Implement DLP and auditing: Be sure to use data loss prevention and file auditing to monitor, alert, identify, and block the flow of data into and out of your network.
  5. Use a spam filter on your email servers: Using a time-tested spam filter such as SpamAssassin will remove unwanted email from entering your inbox and junk folders. It is important that you identify junk mail even if it’s from a trusted source.
  6. Secure websites against MITM and malware infections: Start using Secure Sockets Layer (SSL) which creates a secure connection between a user and server, over which any amount of data can be sent securely. Through SSL, you’ll be able to scan your website daily for malware, set the Secure flag for all session cookies, as well as use SSL certificates with Extended Validation.
  7. Use a comprehensive endpoint security solution: Using an antivirus software alone is not enough to provide defense against today’s security threats. Go for a multi-layered product to prevent malware infections on your devices.
  8. Network-based security hardware and software: Start using firewalls, gateway antivirus, intrusion detection devices, and monitoring to screen for DoS attacks, virus signatures, unauthorized intrusion, and other over-the-network attacks.
  9. Maintain security patches: Make sure that your software and hardware defenses stay up-to-date with new anti-malware signatures and the latest patches. If your antivirus program doesn’t update on a daily basis, be sure to set up a regular scan and a remediation plan for your systems.
  10. Educate your employees: As simple as it sounds, this might be the most important non-hardware, non-software solution available. An informed user will more likely behave more responsibly and take fewer risks with valuable company data resulting in fewer threats to your organization.
Businesses cannot afford to take chances with security. Why? Because doing so can trigger a domino effect, causing a cascade of problems that can lead to operational outages, data loss, security breaches, and the subsequent negative impact to your company's bottom line. Looking to learn more about security for your business? Call us today for a chat.
Published with permission from TechAdvisory.org. Source.

Topic Security
June 10th, 2014

hardware_June10_CThe battle between Mac and PC users has been raging for decades and for those who are not sure which side to be on then the challenge is deciding between which platform to use. This is always easy, especially with an increasing number of programs that work on both systems or even in the cloud, not to mention the fact that both offer business-friendly operation systems. The real question is what are the differences between a Mac and a PC?

Design

Apple prides itself on its iconic design while PC design depends on which company is making them. Even with the first Macintosh, introduced in 1984, the Central Processing Unit (CPU) and monitor were housed in one single unit thus reducing the number of cables necessary and creating a sleeker look. This design forward view has carried throughout the company's history and modern Macs are sleek, light, and designed to look cool.

PCs on the other hand, don’t come from one single manufacturer like Mac so there are countless designs available on the market. If you don’t like the design from one manufacturer you can simply look to others. With Mac, if you’re not keen on their design, you’re out of luck.

Specifications

While both Mac and PC have similar internal parts like RAM, hard drives, and graphics cards, their speed and capacity varies. Macs generally outperform PCs because of better hardware optimization, but tend to skimp slightly when it comes to RAM, hard disk space, and USB ports. PCs offer a wider range of customization, and you can add almost any parts you want.

Connections and optical drives found on Macs and PCs are different too. Mac offers standard selection of features including a Superdrive, audio in and audio out, USB, FireWire, Thunderbolt, and Ethernet. PCs on the other hand offer comparable features but with added bonuses like Blu-Ray players, TV tuners, touch screens, and HDMI ports.

The main difference here is that with Macs you have generally limited customization options, while PCs usually allow for a much wider range whilst supporting different kinds of hardware.

Operating System

Most PCs today come preinstalled with Windows 8.1 while Mac runs OS X Mavericks with users having the option to upgrade to the new OS X - Yosemite - this fall. OS X is generally thought to be more user-friendly, while Windows PCs generally see a more comfortable user base and a higher number of programs that work with the OS.

However, with the increasing adoption of virtual desktops and cloud systems, the idea of a separate OS being better is quickly falling to the wayside. This is especially true if you use a virtualized desktop solution where you connect to a server which delivers your desktop.

Software

One of the biggest reasons as to why Mac hasn’t captured a larger share of the market is due to the lack of software for its OS. This is most obvious in business computing where many applications are standardized for Windows but are not available on Mac. That being said, the major programs businesses use on a daily basis are all available for Mac too, so it's more the customized software you will need to look into.

User interface (UI)

While many computer users will proclaim one or the other superior when it comes to user interface, or UI, this is ultimately a matter of personal preference. Highlights of the UI in Mac include Launchpad which is a screen full of app icons for easy access, hot corners that can be customized for various types of views, a dock featuring your favorite apps, full screen mode for apps, and spaces that create as many desktops as you like to help minimize clutter.

With PCs UI, highlights include a touch-friendly interface which contains live tiles or rectangular boxes on the screen that represent an app and which is refreshed with the latest app content. Above all, Windows has the familiar desktop which almost every computer user is comfortable with using, and may even prefer.

There are more components that set Mac and PC apart. Find out more next month where we will dig into security, selections and customer satisfaction between the two.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
June 3rd, 2014

SocialMedia_June02_CSocial media is quickly becoming one of the more useful marketing tools a business has. While a corporate profile can be a great way to connect with existing customers, many businesses find that because of the high number of people actually using these sites, these platforms are perfect for marketing and advertising, and ultimately in reaching and penetrating target markets. One way you can get your ads in front of people is through the use of social PPC.

Define social PPC

Businesses who advertise through social media have a number of ways they can get their ads and content seen on this platform. The most popular is based on one of the Internet's oldest marketing schemes: Pay-per-Click, or PPC.

In a broad sense, PPC is the act of paying an advertiser or website to place ads at strategic locations. Placing these ads is usually free, or comes with a nominal fee, but when a user clicks on the ad and goes to the destination site, the owner of the ad pays the advertiser or site a small fee.

In relation to social media, social PPC is simply ads which are placed on the social networks. For example, you can pay Facebook to place an ad on the right-hand bar of certain user's News Feeds. If they click on the ad, Facebook will then charge you a set amount for that click.

Where social PPC differs from other types of PPC, more specifically search PPC - paying search engines to display your ads - is that it is more display oriented. With search PPC, you pay the engine to show your ad when specific search keywords are entered. With social PPC, you pay the site to display your ad regardless of what the user is looking at.

3 Common misconceptions about social PPC

While this process is becoming more popular with businesses, especially those who have integrated social media into their marketing plans, there are some common misconceptions that seem to be floating around.

1. Starting small is the way to go

As with most strategies in business, when starting something new you often want to test the waters before jumping in full scale. Many companies who are trying social PPC for the first time will often start with one or two campaigns running at the same time. While this may work for small businesses with an unproven profile, those with an established profile and marketing strategy may want to try running 3-5 campaigns at the same time.

The reason for this strategy is that it can help spread out the overall views, along with enhancing the quality of information and results. For example, you can easily compare and establish what is working when you have more than two alternatives to compare.

2. You need to be active on the services you target

Despite what some people in charge of marketing believe, you don't need to be active on a social network in order to be able to use social PPC features. Many networks, like Twitter, simply require that you have an account in order to be able to use the ad features.

If you do want to use the ad features of different social networks, you should be sure to at least have a fully completed profile. This includes address, name, location, and business info. Of course, if you want to enhance the success of your initiative, an active profile will help but it is not necessary.

The best example of this is if you want to use the promoted post feature in Facebook. You will need to have content in order to actually use this feature successfully and the more content and followers you have, the higher the chances of what you promote being seen.

3. You MUST be using Facebook Ads

Facebook is the most popular social media platform, and many businesses already have a Facebook Page. But many feel that in order to maximize the potential of their Page, they need to be advertising using Facebook Ads.

Sure, it can help to use this service, but it isn't the only one out there. You do have other options, including different platforms such as LinkedIn and Twitter. To really get the most out of a social PPC campaign you should try different platforms anyway. For example, if you want to target other business customers try using LinkedIn, which is where this target group may be more likely to be found than through Facebook.

Looking to learn more about social PPC or using social media in your company? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 3rd, 2014

Office365_June02_CReports to be finalized hold you captive in your office; business meetings keep you in the conference room all day; and the ritual of exchanging ideas with your business partners keeps you locked up in your workplace. Break free and boost productivity outside of your office with Microsoft Lync, a messaging tool that allows you to escape your office and still perform all your duties just as effectively.

Get immediate response with instant messaging

Sending emails is a fast and standard way to communicate in business. However, there are times when you have to convey or get hold of some important information in the soonest time possible. Stashing your message in a pile of emails might not cut it and this is when you can switch to Lync’s instant messaging feature. Your message will be sent immediately, with a pop-up also appearing on the recipient's device to flag the message so you know it will most likely have been seen. It’s fast, efficient, and by cutting to the chase, a real time saver.

Hold meetings with HD video conferencing

Reporting can be done with ease through Lync’s HD video conferencing capabilities. This enables you to gather your associates from anywhere in the world, whether to present specific data or deliberate a decision. Not only does this allow communication with several people at the same time but also transmits clear videos to the other end of the line with its 1080p HD quality.

Brainstorm with your team through application sharing

Online meetings sometimes prohibit the sharing of files. With Lync’s application-sharing capabilities, you can easily exchange ideas with your team. You can share PowerPoint presentations, documents, images, Web pages or your desktop with your team to stimulate conversation based on your input and what you have to report. Lync supports all animations and features of Microsoft PowerPoint, letting you create an engaging presentation without the restriction of your location. If you choose to share your desktop instead, you can select which part of your screen you’d like to show your clients, eliminating the unimportant clutter flashed on your monitors. You can also share a virtual whiteboard that allows you to collaborate with your team as if you were stood in the same room. Online communication has become today’s trend for conducting business meetings. However, the choice of which application to use to accomplish tasks requires knowledge of the key features of specific programs. Through Lync’s online communication system, companies have minimized expenses allotted for reserving third-party conference areas, business trips, and in purchasing expensive communication systems. Lync supports Windows, iOS and Android systems. What could it support, enhance, and boost in your business?
Published with permission from TechAdvisory.org. Source.