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August 7th, 2014

Hardware_Aug05_CThe laptop has become one of the more reliable tech tools at a business owner's disposal. These mobile computers allow us to take the office with us when we are on the road. The only problem is, their usefulness often hinges on the battery power. If you have a laptop, it's highly likely that you've experienced the battery running low while using it. Should this happen to you again, there are a few things you can do to preserve the remaining battery life. Here are six.

1. Adjust the brightness of your screen

A brighter screen will cause your battery life to decrease faster. If you are running low on power, try turning the brightness of the screen down as low as it can go while still remaining visible.

Many laptops, including most PCs and all Macs, have shortcuts on the keyboard that allow you to modify the brightness of your screen. On almost all laptops, screen brightness is indicated by a sun icon, and pressing the smaller sun will decrease the brightness. On most laptops you can either just press the key with the brightness labels on it to decrease the brightness, while others will require that you press the FN key and the key with the label.

2. Activate your laptop's battery saver mode

Most laptops have a built in battery management feature that allows you to enable different profiles based on how you are using the laptop. One of the more useful settings is Battery Saver or Eco Mode. These modes have been developed to help extend the battery life when your battery is running low.

When activated, they will often manually override settings like screen brightness and turn off unnecessary services or connections like BlueTooth. To activate this on PCs, you can usually click on the battery icon in the lower-right bar of the main Windows screen and select your power saving mode.

If you have a Mac, press the battery icon at the top and select Open Energy Saver Preferences. This will allow you to modify how your laptop saves energy, including when to turn the screen and hard drives off.

3. Unplug connected devices

Many USB devices you plug into your laptop like hard drives, mice, phones, etc. are actually powered by your computer. Therefore, if you are running off of the battery, you will likely see increased drain if devices are plugged in.

When you are running low on power, try unplugging devices connected by USB. This is especially important if you have plugged your mobile phone or tablet into your laptop to charge.

You should also look to make sure other connection methods like Bluetooth are off. Disconnecting devices should allow your laptop to last a bit longer.

4. Turn off keyboard backlighting

A common feature of many newer laptops is a backlit keyboard. While useful when you are in a low light situation and need to see what keys you are hitting, the backlight does use battery power and can decrease your battery life.

Most laptops allow you to turn the backlight off from the keyboard, much like the screen brightness. The location of these buttons will be different for each laptop, so be sure to consult your user manual if you can't find them.

5. Close unnecessary apps

When working on the computer, many of us will have more than one program open at the same time. Some of these programs aren't 100% necessary to the task at hand, and keeping them open will usually increase the drain on battery.

So, when your battery starts to get low, try closing apps and programs you aren't using. This is especially true for apps that require larger amounts of computer resources like Photoshop or any graphics heavy program. Closing these will give you a precious few extra minutes, or more, of power.

6. Simplify your activities

Finally, along with closing apps that you aren't using, try simplifying what you are doing. What we mean here is focus on one task. If you are writing a blog article, close everything not related to writing including communication apps like email, instant messaging, etc.

The goal here is to try and stay in the same window or program, as switching programs will increase the drain of the battery. Sure, it won't be a massive spike in battery usage, but staying in the same window or app will help increase the time you'll be able to use your laptop on battery.

If you have a laptop and are looking for ways to get more out of your battery, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
July 30th, 2014

SocialMedia_July28_CA common use of LinkedIn is the curation and sharing of content with fellow colleagues and users. The business oriented social platform has a wide variety of features that encourage users to share content, and earlier this year its own content creation platform was implemented for select users. Now, the company has rolled out the new publishing platform for all users to take advantage of.

About LinkedIn's new publishing platform

Like other social networks, LinkedIn allows users to publish posts on their profile which are then visible to other users. In the past, there was a limit as to how long the posts could be, which influenced how users shared the content they generated. Most would simply copy and paste a link to their content into a post on their LinkedIn profile.

In an effort to make sharing thoughts, ideas, expertise, etc. easier, LinkedIn has implemented the long-form post. This feature allows you to create longer content, such as blog articles and opinion pieces, and post this directly on LinkedIn. In other words, you can now use LinkedIn as a blog which is shared with your connections.

If you create long-form content, this could be a useful way to get posts out to an even wider audience than through your blog. This is because when you publish a post on LinkedIn, it becomes part of your overall profile, with the post being visible under the Posts section of your profile. New long-form posts will also be published and shared with all of your contacts automatically.

This means that you could technically increase the overall reach of your content, especially if the content you produce is useful to your LinkedIn connections.

Writing long-form content on LinkedIn

If you would like to start publishing long-form content using your LinkedIn profile, you should be able to do so by:
  1. Logging into your LinkedIn profile.
  2. Pressing the pencil in the box that says Share an update…
Note: This update is still rolling out to users, so you may not be able to produce long-form content just yet. If you don't see the pencil in the Share an update… box, you will need to wait for a few weeks, or until you get an email from LinkedIn saying the feature is ready for you to use.

If you do see the pencil icon, click on it to open the long-form post screen. It looks like most other Web-based publishing and writing platforms with the usual formatting buttons and text field where you input the content.

You can write your article directly on this page, but many choose to write using a program they are comfortable with and then copy and paste into the text field. If you want to add images to your post, you can simply click where you would like the image to slot into the content and select the camera icon from the menu bar above the text field. Select the image and hit Submit. You can then resize the image by clicking and dragging on it.

Saving and editing your content

Once you have finished writing we strongly recommend you hit the Save button at the bottom of the text field. This will save the content to your profile, but will not post it. This means you can edit the content before publishing. To do this, click on Preview which will open your post in another window, allowing you to see what the post will look like on your profile.

While in Preview mode, be sure to check the spelling and grammar, along with the overall formatting. If you spot anything that needs to be changed simply switch back to the editing tab on your browser and make any amendments.

When you have finished writing, formatting, and editing you can then hit the Publish button. This will then publish the content on your profile and share it with your connections.

If you have content that you think your connections and colleagues would benefit from reading, then this new LinkedIn feature could prove to be useful and should be considered as a larger part of your overall content strategy.

Looking to learn more about LinkedIn and how you can leverage it in your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 29th, 2014

Office365_July28_CYammer has become an increasingly popular Web app among businesses today. With integration and updates from Office 365, Yammer allows organizations to enhance workflow and productivity through seamless communication. To that end, Office 365 has introduced its latest Yammer-based update, simplifying the login process for Yammer. Let’s take a look at what Yammer really is and see how this simplified login works.

What is Yammer?

Yammer is Microsoft’s social network platform, focusing on your business and your organization’s clientele. In order to join, you must have a working email address from your company’s domain, which will also enable you to create external networks to allow non-employees like suppliers and customers to communicate with your company effectively and easily.

What is simplified login and how do I turn it on?

Simplified login integrates Yammer and Office 365 through user mapping to save you time when signing into Yammer via Office 365. Here’s how to turn on the simplified login feature:
  1. Administrators must sign into Office 365 using the global administrator account.
  2. Select Admin, Sharepoint; and once in Sharepoint admin center, select Settings.
  3. On the Settings page, under Enterprise Social Collaboration, select Use Yammer.com service.
  4. Click on Yammer from Office 365 to check that you won’t have to log in again and can start connecting with people right away.
If you previously made Yammer the primary social experience for your organization, you can enable this for your Office 365 users by following these steps:
  1. Access Sharepoint admin center and select Settings.
  2. Under Enterprise Social Collaboration, click the Use Sharepoint Newsfeed button to clear previous settings
  3. Select Use Yammer.com service and click Ok to apply changes. Each of these two updates might take up to 30 minutes to complete
  4. Once you’re done, Yammer will replace Newsfeed in the Office 365 navigation.
Keep in mind that users without existing Yammer accounts are taken to a streamlined signup and verification process. And although user mapping saves time, it’s not a complete single sign-on solution, meaning when you go to Yammer.com directly or use Yammer mobile apps, you still need to log in with your Yammer.com credentials. Looking to learn more about Office 365 and its functions? Call us today and see how we can help.
Published with permission from TechAdvisory.org. Source.

July 24th, 2014

Productivity_July21_CEnterprise Resource Planning (ERP) is software that allows businesses to manage business processes and information. Long thought to be a tool exclusively for large businesses, there are an increasing number of solutions being made available to small and medium businesses. Despite this, many business owners are unsure as to whether ERP should be integrated into their business or not.

There are several common business situations that indicate your business may be ready to implement an ERP solution. Here are 5:

1. Your business is entering the growth stage

If your business is experiencing a period of growth of profits, sales, and employees, chances are high that the number of systems and processes you use and require are also growing. If not managed properly, you could see a significant slowdown in growth due to inefficient processes.

By integrating an ERP solution, you can avoid this largely because these systems allow you to manage processes from a central location and provide you with the right resources when you need them. Essentially, they provide the platform that can support the systems and processes that enable healthy growth.

2. You have a tough time accessing business information

Companies without ERP often see employees wasting time tracking down important information. Think about the time you need to spend looking for accounting data. Is it available at the click of a button, or do you need to search for it across different locations?

If you are spending more time tracking important information than actually using it, you would do well to look into an ERP solution. It can centralize information and make it much easier to access when you need it, thereby increasing your overall productivity.

3. Finance and HR processes are becoming harder to manage

Companies with a small number of employees or customers can likely get by without specific software to help track relevant information and can use spreadsheets instead. But as soon as you see growth, you will quickly find out that spreadsheets simply won't cut it and managing Finance and HR related activities and information will become an uphill struggle.

If your teams rely on paper or other base information to develop reports and fill orders, you could see labor costs shoot up, possibly becoming your biggest expense. By integrating an automated solution like an ERP, you can cut back on these costs and make your employees' jobs more manageable.

4. Databases contain double entries and errors

When each department uses their own software to keep information, it can become impossible to manage it all and ensure that all systems contain not only the same information but are up-to-date. When different departments have different information for the same client, person or function you are going to see inefficiencies and errors made.

These mistakes and the time spent correcting them can result in increased wages, decreased productivity, and even potential loss of sales. By implementing an ERP, you can ensure that everyone is accessing the same information which is not only correct but also up-to-date.

5. There are numerous processes carried out on different software and systems

It is common to see many businesses invest in different software and systems for different functions and departments. In many cases, this can lead to high overhead and management costs which in turn can eat away at profits.

Many ERP solutions are developed to support a variety of business processes and departments. What this equates to is one solution that covers all aspects of your business. This is almost always more affordable than multiple systems. The same can be said if you need to add new employees. With traditional systems this means investing in new software licenses. However, with ERP you can usually add a user for a low monthly cost, or even no cost at all - depending on the solution you integrate.

If you are looking to learn more about ERP and how it can be implemented in your organization, contact us today and discover what might turn out to be a successful solution for increased profits and productivity.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
July 24th, 2014

BusinessValue_July21_CWhile technology is without a doubt the backbone of almost every business, it can be difficult for business owners to manage or implement it. To many, technology has become so complex that a dedicated IT team is necessary. One solution that may prove more favorable however is to outsource your IT to a Managed Service Provider (MSP).

What is an MSP?

When small to medium businesses look to outsource the management of their technology, many turn to a Managed Services Provider. These service providers function as partners in the management of a business's technology and often assume responsibility for managing, installing, and monitoring all, or at least a large part, of your tech on your behalf.

Because many of these IT partners are focused on technology services, they can often provide technology services equal to, or better than, hiring an in-house IT team. Beyond that, most IT partners offer services at a fixed monthly rate, thus allowing your business to effectively budget for IT expenditures.

5 Ways an IT partner can help

Aside from stabilizing costs and offering powerful IT solutions, there are many ways an IT partner can help your business. Here are 5:

1. Provide stability and direction

Technology is always changing, and the number of services and solutions available is simply staggering. Do you go with Windows, OS X, or Linux for your operating system? What about servers? Do you want cloud services? If so, which? Simply picking the right solution for your business requires an IT expert.

IT partners know technology and take the time to get to know your business needs and goals. From there, they can help pick and implement the best solutions that will support your current demands and provide the necessary IT platform on which you can stably expand your business.

2. Allow you to focus on your core business function

Anyone who is not an IT expert but has been thrust into the role of managing technology quickly comes to realize that technology management and implementation is a full time job. What this means in many small businesses is that someone has to give up time focusing on their main role to focus on technology. This inevitably results in a loss of overall productivity.

By outsourcing your IT, you and your employees can focus on core business functions, without having to worry about pressing technology issues and staying up-to-date with tech developments. This results in an overall increase in productivity.

3. Help you learn how to leverage technology to meet your business goals

To many, new technology like the cloud, advanced databases, and web languages like HTML and CSS are simply too confusing. They may even be downright scary! When people feel overwhelmed by technology, they will often not be able to use it in the best possible way or they will shy away from it. This can lead to decreased productivity, unused technology, and a wasted investment.

Many IT partners don't just install and manage systems, they also take the time to ensure that employees are comfortable with them and understand how to use them. This increases overall tech buy-in and can in turn reduce wasted investments, saving you money in the long run.

4. Enable you to use the latest technology

A common complaint of many who work in small to medium businesses is that the technology systems in the company are old or slow. This is largely due to the fact that many businesses operate on thin margins and simply cannot afford to update systems or integrate new ones.

IT partners offer their services to many different companies and therefore need to ensure that they are using the latest technology. Because most of these services are offered over the Web, they can pass along the features and updates to your business without you having to invest in new technology.

Beyond this, many MSPs offer full-service solutions that include picking the best technology for your business. They can install systems based on your budget and also manage them, ensuring that systems remain up-to-date and fully support your business needs.

5. Ensure compliance

Many industries like healthcare, education, finance, and real estate, require that businesses comply with strict regulations regarding technology and its use. Some governments even require that all businesses meet privacy regulations, making it difficult for businesses to know what the requirements are and if they are actually compliant.

IT partners also operate in these industries and are compliant. This means that they can often ensure that your business and systems are also meeting regulations.

If you are looking for an IT partner who can help your business get the most out of your technology, contact us today to learn more about our managed services.

Published with permission from TechAdvisory.org. Source.

July 15th, 2014

Office365_July14_CEarlier this year, Microsoft announced an enhanced document collaboration experience with the Outlook Web App for Office 365 users. With collaboration becoming a vital aspect in most businesses, it’s for a comprehensive view of the added features of Outlook Web App that help simplify your email tasks and boost collaboration.

Side-by-side view of documents and email

When your colleague sends you a document to review, you’ll see the document attached in an email in your Inbox. When you open the attachment, you can now see the contents of that document within the email itself. No more flipping back and forth between windows to get the information you need.

Files supported for viewing in this new feature include Microsoft Word, Excel, PowerPoint files, most types of image files and PDF files. You can perform all of the standard messaging actions right from within this unified view making it easy to review information in the email alongside the attachment itself.

Easy document editing and reply

What do you do when you want to edit the attachment in your email? You download the attachment, make your changes, re-attach the file and send your reply. Now you can say goodbye to all that hassle. With the new side-by-side view, all you have to do is simply click Edit a Copy right above the attachment and message.

When you do this, a draft reply-all message is created for you to store this new edited version of the attachment. Then, a new editable copy of the attachment you received is created and renamed with your name at the end of the filename. This way you can differentiate the new copy of the file from the original one. The new copy of the attachment is live, meaning any changes made are automatically saved. Once you're done editing, simply type a response in the email and click Send. Types of files supported for editing include Word, Excel and PowerPoint files created in Microsoft Office 2007 and above.

Additional enhancements

In addition to the side-by-side view and edit-and-reply enhancements, the attachment user interface has also been updated. Now when you attach files, the overview is bigger and better looking. You can also now download multiple attachments at once in the form of a single zip file, making life a tad easier.

While Outlook Web App's added features might not be a total game changer, you can be sure that the next time you’re looking to collaborate, you’re able to do so faster and easier. Want to learn more about Office 365 and its apps? Contact us today.

Published with permission from TechAdvisory.org. Source.

July 11th, 2014

Hardware_July07_CNow that we’ve looked into the differences between Mac and PC in terms of operating system, software and specifications, let's continue to dig deeper in determining the differences between the two rivals. It is vital that you look into all aspects before deciding which one you want to go for since you’ll likely be using it for many years. This includes models, availability, security, customer satisfaction, and of course price.

Models

Apple offers five computer lines comprising of the Macbook Air, Macbook Pro, Mac Mini, iMac and Mac Pro. This limited selection is not a sign of weakness but a part of the company’s 'less is more' approach to marketing.

PCs have a larger variety to choose from, with industry giants such as Acer, Asus, Dell, HP, and Lenovo, who offer numerous configurations of both desktop and laptop models. This can be beneficial in helping you find a specific computer that meets your needs.

Availability

When it comes to third party retail stores, Apple is more selective than PC manufacturers about where it sell its products. As of April 2014, Apple has 424 retail stores in 16 countries and an online store available in 39 countries. However, Macs are still not available at many stores that sell PCs.

PCs are the most numerous and popular computers out there, and can be found at every store that sells computers, except for Apple stores. This makes it easier to find PCs, especially if you don't live near an Apple store.

Security

With the vast majority of computers running on Windows, most attacks focus on PCs. Malware like Trojans, which trick users into installing the software by pretending to be a useful program, or botnets, are common to PCs, but rarely harm Macs.

This doesn’t mean that Macs are 100% secure. As Macs become more popular, threats are increasing. Nonetheless, a Mac user is still less likely to be a victim of successful attack than a PC user.

Customer satisfaction

Recent surveys conducted by PCWorld and PCMag revealed that personal users choose Mac over every single brand of PC available. Businesses on the other hand still prefer to stick with PCs.

While Apple does score high on many surveys, especially because of the value placed on face-to-face service, there are a number of PC manufacturers that offer a comparable service. Also, there are more smaller repair shops that offer unrivalled customer service.

Price

One of the most cited differences between a Mac and a PC is price. Generally speaking, Macs are more expensive than PCs due to their preference of building products around higher-end computers with more costly components. The cheapest Mac computer is the Macbook Air which starts from USD$899, while various models of PCs can be found at a much lower price.

Mac and PC both have strong and weak points. It’s best to try both and see which is the better tool for you and which will cover your business needs. If you are looking for a new system, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
July 10th, 2014

Security_July07_CA common issue many businesses face, regardless of their size, is that their computer systems and devices get progressively older and slower, unless they are constantly updated. This can frustrate some employees who may have up-to-date personal devices, so much so that they simply start to bring these devices into the office. The idea of BYOD, or Bring Your Own Device, is not all that new, but it is a growing concern and if it's not handled properly it can pose a security risk.

What should I do about BYOD?

The first reaction of many office managers and business owners, worried about security threats that could stem from BYOD, is to impose an outright ban of devices. While telling your staff they are not to use their devices for work may seem like a quick and easy solution, you can be 100% sure that there will be employees who ignore this policy and use their personal devices for work regardless.

This could put your business at a higher security risk if the rule is ignored, especially if you don't implement any security measures to protect your networks and data. In order to minimize the potential threats BYOD can expose your business to, we suggest you do the following:

1. Consider embracing BYOD

Instead of simply banning personal devices in the workplace take a step back and look to see if there are any benefits BYOD can offer. For example, if you operate on razor thin margins and have not replaced hardware in years, there is a good chance your employees will have better systems at hand. This could help you reduce your overall tech costs.

The same goes for phones for your employees. Why not offer to pay for the plan and allow employees to use their own devices? Of course, you are going to want to implement security measures and usage rules, but if this is easily achieved then it may help reduce your overall operating costs. Before you do implement a system like this however, we strongly recommend you read the rest of this article and follow the steps below.

2. Set up separate networks for employee devices

Oftentimes, the main reason employees bring their devices to the office and use them for work purposes, especially when it comes to mobile phones, is because they can happily connect to Wi-Fi for free without using their data plans throughout the day.

Chances are high that because they use the work Wi-Fi on their device for non-work tasks, they simply keep using the device when they are doing work related activities. This could pose a security risk, especially if you run business-critical operations on the same network. You could nip this potential problem in the bud and simply install another Wi-Fi network for mobile devices and non-critical business processes.

It is usually quite affordable to simply purchase another line and the networking equipment to support this, not to mention the fact that it will keep business-critical processes secure from errant malware. As an added bonus, you will likely see increased productivity because the bandwidth demand will be limited, so important data will move quicker.

3. Educate your staff about security

In our experience, the vast majority of BYOD related security risks are exposed by mistake. An employee may have a virus on a personal phone and be unaware of it. When they connect to the network it can then be unintentionally spread to other computers resulting in a potentially massive security breach.

One of the simplest ways to prevent this is to educate your employees about proper mobile safety. This includes how to spot apps that could contain malware, sharing security threat updates, and teaching your employees how to secure their devices. You really need to stress just how important security is to them.

On top of this, contact an IT expert like us for a recommended anti-virus and spyware scanner for mobile devices that users can easily install. Encourage employees to not just install this but to keep it up to date too. Many of these mobile specific scanners are free and just as powerful as desktop versions.

4. Work with an IT partner to establish a solution that works for you

Beyond education and simple network establishment, it is a great idea to work with an IT partner like us. As experts, we keep tabs on the trends and solutions related to BYOD and will work with you to establish a program that works for your company.

It may be that you don't actually need to integrate BYOD but to update hardware or software to newer versions instead. It could be that there is a simple solution to employees feeling frustrated with slow performance of existing systems at work.

If you do implement BYOD, we can help establish security measures and policies that will ensure your networks and employee devices are secure. The best advice we can give however, is to do this before you start allowing BYOD, as it can be far more challenging to implement and enforce changes when employees are already using their devices at work.

Looking to learn more? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
July 10th, 2014

BI_July07_CTake a step back and think about the data available to your business. Chances are it has grown exponentially, and will likely continue to do so into the future. While this can be useful as more data equals a better, clearer picture of what is going on in your business, there is still a large amount of data that is useless. In order to prevent you and your company from being overwhelmed, you should have a well defined data collection system in place.

What is well defined data collection?

Everyone collects data, even people who don't use computers. The key to being able to successfully leverage the data you have available to your business lies in a strong foundation - in this case, how you collect your data. With an appropriate system in pace you will know what data to collect and measure, and just how important it is. From here, you can more effectively analyze and interpret it, allowing you to make more informed decisions.

If you are looking to implement a new data collection system, or improve on how you currently collect it, here are six tips that can help:

1. Think about what customer interactions are important

Often the most important data you need is in relation to your customers. Your first step should be to define important customer interactions. For example, if you own an online store, you will likely want to know where your customers come from, the items they click on, items they add to their cart, and items they ultimately buy.

By first identifying important interactions to track, you can then look for metrics and data collection methods related to these interactions. This makes it easier for you to track the most important data.

2. Think about what behavior-related data is important

Don't just focus on those customers who have completed a purchase or followed through the whole business chain. Think about what behavior could produce data that is important to your organization.

To continue the online store example from above, this information could include how far down the page people scroll, how many pages deep they go when looking at product categories, how long they spend on a site, and where those who don't convert leave from.

Collecting and analyzing data like this can be a great determinant of what is working well and what needs to be improved upon.

3. Look at important metrics you use

Sometimes the way you collect your data will depend on how you plan to measure it. This includes the different metrics you use to define the success or failure of marketing plans, sales initiatives, and even how you track visitors.

Be sure to identify which ones your business currently uses, as these will often point you towards the relevant data you will need to collect.

4. Identify the data sources you are going to use

In many businesses there are redundancies with data collected. For example, a CMS (content management system) will often have some of the same data points as Web analytics, or a POS (Point of Sale) will have some of the same data points as an inventory system. Due to this, you are going to have to identify what systems will provide what data.

On the other hand, many businesses use data from multiple systems for one key metric. In order to ensure that you are collecting the right data, you will need to identify these sources and ensure that they are compatible with your data collecting system. If they aren't, you could face potential problems and even make wrong decisions based off of incomplete data, which could cost your business.

5. Keep in mind who will be viewing the reports

When implementing data collection systems and subsequent data analysis systems, you will likely start generating reports related to this data. It is therefore a good idea to identify who will be reading these reports and what the most important information they will need is.

This information will be different for each audience, so be sure to identify what data they judge to be important. For optimal results, you should think about who will be reading the data reports and what relevant data needs to be collected in order to generate them.

6. Set a reasonable frequency for collection and analysis

This can be a tough one to get right, especially if you work in an industry with high fluctuation or your business is in a constant state of change. Your best bet is to look at when you think you will be needing data. For example, if you are responsible to submit a monthly sales report it might be a good idea to collect data on at least a bi-weekly basis in order to have enough to develop a report at the end of the month.

You should also look at who will be getting the reports and how long different campaigns or business deals will be in place. The frequency will vary for each business, so pick one that works best for your systems and business.

If you are looking to implement a data collection system, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

July 4th, 2014

BusinessValue_June30_CIn part one of our two part article on increasing the shareability of blog content you create, published last month, we revealed five tips. From creating longer content, to playing on specific emotions, and including images, we highlighted ways in which you can potentially increase the shareability of your content. In this article, we take a look at five more tips.

6. Lists of 10 items are great

One of the most popular forms of blog article written these days is the list article. These articles usually cover three to more than 20 items or tips related to one central topic. Articles of this type are popular because they are not only quick to write, but are also quick to digest as they can be broken up into easy-to-read sections - perfect for those who scan articles on their mobile devices.

With so many lists out there, it can be tricky to nail just how long your list of tips, ideas, etc. should be. From social data pulled by social media experts over at BuzzSumo, it appears that articles with 10 list items get the most shares. It is therefore a good idea to strive to reach 10 points when creating this style of list article.

Some articles however can get quite lengthy, even with 10 items. One strategy might be to separate the list, like we have with this article. Of course, shorter lists can work well too, especially if these include powerful tips. We suggest trying to aim for 5-10 items when you are writing your list articles.

7. People share what they trust

This has been an age-old truth: people go with companies they trust. It has been proven time and again that users will often follow what their friends and people they trust recommend. What this translates to when it comes to the shareability of your articles is that the source of the content needs to be trustworthy.

This can be difficult to establish, especially if you are a new business or new to social media, One of the best ways to achieve this is to include bylines and author bios on your articles. Putting the name of the author (byline) at the top of an article and a brief bio at the bottom will help increase the legitimacy of the article in the eyes of the reader, increasing their trust levels over time,

Another quick way to increase legitimacy is to share an article on specific social networks. Your first thought is likely to be to share away on Facebook, but think about how Facebook is used - people generally share everything, even if it's not trustworthy. Instead, look to the more professional networks like LinkedIn and Google+. Generally, people on these platforms build more professionally oriented networks, often built on trust.

By sharing an article with a byline and bio with your groups in LinkedIn you can quickly build trust, especially if you are active within your network. Once people start to trust your content, there is a higher chance they will read it and consequently share it too.

8. What's old can be new

Have you ever followed a post on Facebook, or any other social media? If you have, you likely know how short of a lifespan content has - when it comes to shares at least. Almost all content posted on social media sites has a lifespan of about three days to a week at most. What do we mean by this? Well, normally after three days you will see the number of interactions - shares, likes, etc - drop by as much as 98%. Go beyond three days and you will usually see another huge drop in the number of shares from the three day mark.

Essentially after three days to a week, your content will likely not be shared or even seen. Most of us know this, and are often quick enough to produce more content and posts in order to keep followers engaged. However, some content can actually be re-shared to keep up or to further interest.

Not all content - articles included - can, or should, be reposted, such as time relevant content like an announcement. Reposting these three weeks after the fact likely does not provide any value to the reader. Content that is written to be always viable however e.g., tip articles, how-tos, etc. are great potential content for resharing.

Some information never really gets old and can be useful to a new audience. Resharing previously posted content like this ensures more people will see and interact with it. For best results, try promoting an article you think was useful about one week after you first posted. Also, be sure to look at season or holiday relevant content - there is a good chance this can be reposted at the relevant time.

9. Know when to share your content

Often, the most important key to increasing the shareability of your content is actually posting it when your desired audience is online. By posting at, or just before, these key times, you increase the chance of the content being seen and interacted with. While there is no set timeframe, you can figure out when best to post through trial and error.

Before you start however, look at your previous content and see when it was interacted with most. Take a look at the days and times, and track this for a few weeks. You should start to see a trend emerge, with the most interactions happening at a certain time and date. Also, apply a little common knowledge. For example, if your target audience is other business owners or managers, posting midday will likely mean content will be missed. However, posting after normal business hours could improve your chances.

From here, try posting content at different times to see what works, and adjust your schedule accordingly.

10. Realize this will all take time

When looking to improve the reach of your content, you need to realize this will take time. Even if you follow these tips, you won't see immediate results. Chances are high this will take months to pay dividends. The key here is to stick with it and to experiment. Try a few different strategies at a time to see what works and doesn't, then go back to the drawing board and improve your plans.

If you are looking to learn more about leveraging social media in your business, we may be able to help. Contact us today for a chat.

Published with permission from TechAdvisory.org. Source.