4 Signs that Your Business Needs Custom Software

4 Signs that Your Business Needs Custom Software

With a multitude of off-the-shelf software to choose from, custom-designed software might seem unnecessary, but there are many situations in which it can boost performance and efficiency. After all, every organization has a unique set of needs, some of which might not be satisfied when utilizing generic, off-the-shelf software.

#1. Poor Adoption Rate of Existing Systems
A high adoption rate is critical to the success of any software. Employees need to be able to rely on it to do their jobs, but that’s unlikely to happen if they see it as inefficient or difficult to use. While off-the-shelf solutions provide a familiar user environment, things get a lot more complicated if your specific needs can’t be fulfilled.

Custom-built software is exactly what it sounds like -- it’s tailored to meet the needs of your organization and its employees. It’s designed from the ground up to meet a very specific set of requirements ensuring widespread adoption from the outset. By giving everyone in your organization a say in the development of tools they need to do their jobs, you can expect a much higher adoption rate throughout.

#2. Increased Necessity for Manual Workarounds
An efficient business process is one that consists of as few steps as possible to get the job done, and that means employing a smaller portfolio of apps, which in turn allows for seamless collaboration. With off-the-shelf software, there’s a strong chance that some routine tasks may require manual workarounds. This leads to tasks taking much longer than they should.

Customized software implementations tend to be built around modules, rather than a single application that you’re stuck with for years. They’re also more flexible and scalable, meaning your technology can grow with your business’s constantly evolving requirements and workloads. It might be time to migrate to a customized and integrated solution if you're still using manual methods like post-it notes for day-to-day operations.

#3. Lack of Branded, Customized Experiences
The ability to differentiate yourself from competitors is paramount to the success of any business, which is why organizations establish a unique brand identity. A strong brand is one that showcases its trademarked logo not just on its website, but also with other end-user systems, such as point-of-sale devices.

Traditional establishments will find customized software particularly valuable, since it offers the potential to provide a truly unique experience to your customers. Online retailers can also benefit from custom software – for example, you could develop a mobile app that simplifies account management or purchasing processes better than a web browser.

#4. Lack of Visibility into Key Business Data
Data is your organization’s most valuable asset, and that’s why you need to be able to use it to its fullest potential. If you’re unable to make sense of the vast amount of data you’re generating, you’ll be missing out on many opportunities. The ability to optimize business practices using valuable business data from sales, procurement or marketing departments can turn your business into a well-oiled machine, overtaking the competition and maximizing your bottom line.

The main challenge with making sense of digital data lies in the fact that there are numerous sources which generate data. Sure, you can use Google Analytics for tracking the performance of your website, but you’ll also need to use a multitude of other solutions for tracking things like feedback on social media, customer sentiment, and much more. All of which can be tracked using custom software.

At WhiteOwl, we understand that companies cannot hope to maximize investment in technology if they don’t have tailor-made systems in place. That’s why we offer a full software-development and integration service. Contact us today to find out more.