What you need to know to improve your CRM’s ROI

A growing number of businesses nowadays find that customer relationship management (CRM) software and services are worthy investments. This finding is substantiated by Nucleus Research’s report stating companies make back a little under $9 on average for every dollar they spend on CRM.

That's a pretty good return on investment (ROI), which many people forget should be a numerical value that represents the efficiency of an investment’s returns against its costs.

Discover the fundamentals of Dynamics 365 CRM

CRM, short for customer relationship management, is a category of integrated and data-driven software solutions that improve how businesses interact and build relationships with customers. CRM systems are becoming increasingly crucial because they help build and maintain customer relationships as they provide a pipeline for tracking sales leads, deploying and managing marketing, and delivering actionable data.

CRM: Your Company’s Most Valuable Sales Asset

Customers are the foundation of any business’s success, and a company that champions customer relationships is most likely to succeed. Adopting a customer-centric approach is a surefire way to increase sales, and a CRM will help you get it done.

One of the most cost-effective ways to ensure success is with a robust Customer Relationship Management (CRM) system that helps you turn regular customers into brand ambassadors.

Benefits Vs. Risks of Outsourcing Your CRM

Customer Relationship Management (CRM) systems require careful implementation and constant evaluation. Do you have the resources and technology to manage the work internally? Or would you prefer that it’s delegated to a third-party provider so you can focus on other important aspects of your business? To help you decide, here are the pros and cons of outsourcing the implementation and maintenance of your CRM system to a managed services provider (MSP).
The Benefits:
Do away with all the complexities
A CRM system cannot be rolled out by the IT team alone.

Why CRM User Adoption Is Low, and What You Can Do about It

Why CRM User Adoption Is Low, and What You Can Do about It

Low user adoption rates commonly plague CRM implementations, accounting for up to two-thirds of failures. In fact, according to CSO Insights, only 40% of businesses claim to have an adoption rate of over 90%. Business leaders must remember that a CRM is only as effective as the data stored in it and the capabilities of those using it, but that’s exactly where many organizations go wrong.

Drive sales with the Dynamics 365 and LinkedIn integration

As we already know, cold calling and cold emailing has faded as a feasible way to acquire customers. While it may have worked in the past, today’s buyers are well-informed and prefer to work with firms that understand their needs.

For this reason, many businesses have turned to Microsoft’s customer relationship management (CRM) software, Dynamics 365. With its wide range of business intelligence and automation tools, sales people can find the right stakeholders, predict what they want, and deliver an effective sales pitch.

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