CRM: Your Company’s Most Valuable Sales Asset

CRM: Your Company’s Most Valuable Sales Asset

Customers are the foundation of any business’s success, and a company that champions customer relationships is most likely to succeed. Adopting a customer-centric approach is a surefire way to increase sales, and a CRM will help you get it done.

One of the most cost-effective ways to ensure success is with a robust Customer Relationship Management (CRM) system that helps you turn regular customers into brand ambassadors. Let’s take a look at a proven cloud-based tools like Dynamics 365. This system organizes customer contacts while providing relevant customer insight, putting you in a better position to engage customers in more innovative ways.

Better customer management

Maintaining customer information is a never-ending process that gets trickier as your business expands and grows its client base. Along the way, contacts may get lost, stolen, or become outdated — but not if you use CRM software. Solutions like Dynamics 365 automatically maintain records so there is no room for human error, and you don’t have to worry about changes and keeping data up to date.

Apart from customer and prospect contact details, CRM also stores accounts and leads in one central location: the cloud. This company-wide overview of your client base enables you to keep tabs on common inquiries and complaints, purchasing trends, customers’ preferred products and services, and other relevant information.

Improved customer service

Effective analysis of customer data is a deciding factor in the success of your business, and is just as important as finding the perfect software and vendor. If you have a thorough understanding of your client base, you can anticipate and fulfill their needs before they even realize those needs exist. With CRM, you can devise sales and marketing plans based on trends that were too subtle to notice, like what time of day most customers make a purchase, or what percentage of customers make a second purchase within three months of the first.

CRM also allows you to track every step of the sales process so you know what drives your sales and where you could improve. With information that is organized and updated in real time at your disposal, you can make strategic decisions, not just assumptions.

Customers’ interactions with every department and employee are recorded, so any time someone from your team speaks with a prospective, existing, or even former customer, your employees have the entire history in front of them — an advantage that can never be overvalued.

Streamlined organizational processes

An organization can only maintain so many spreadsheets before information is recorded incorrectly or falls through the cracks. Fortunately, CRM does more than just simplifying how data is organized; it also enables you to easily customize how it evolves. Solutions like Dynamics 365 include features for automating various business data processes, from sales to business analytics.

Add up all the hours your employees spend typing up and passing around sales reports. Implementing a CRM solution helps you almost totally eliminate those tasks and ultimately enhance your customer service.

Enhanced collaboration

CRM makes collaboration seamless by giving everyone on your team access to reliable data in the cloud. After all, managing something as complex as the sales process or customer lifecycle involves an entire team, and it’s hard to get everyone in the same room.

Employees across multiple departments can now manage customer relationships more effectively and work together more efficiently even if they’re in different locations, using any device. The easy collaboration and increased accountability help build long-term relationships while keeping everyone engaged and in the loop.

Robust CRM solutions are a requisite in competitive business environments like South Florida. You need to be more responsive and nurturing than your competitors if you want customers to recommend your business to their family and friends. Contact our experts at WhiteOwl to learn more about the CRM software we offer.