The ability to effectively coordinate customer service, sales, and marketing insights is paramount to the success of any organization, healthcare practices included. That’s also why the global healthcare customer relationship management (CRM) software market is projected to reach $17.4 billion by the year 2025. By simplifying and streamlining a multitude of important administrative tasks, CRM can boost efficiency and help you reach more patients while reducing costly human errors and data security issues. Here’s a look at just some of the amazing benefits of CRM in the healthcare industry:
Improve Workflow Efficiency
If you’re still relying on spreadsheets and other manual systems to keep track of your workflows, you’ll be leaving yourself open to duplicate or inconsistent data errors, and neglected tasks and opportunities. Given the increasingly large amount of data that healthcare providers deal with every day, it’s becoming harder to keep track of everything without using modern technology to stay organized.
CRM software consolidates your data under a single system to make managing information faster and more accurate. It’s not just about managing customer relationships either; CRM also improves internal communications by ensuring that everyone on the team has access to the same information in real time. Furthermore, it can automate many core processes, such as sending reminders and digitizing patient records, to reduce the need for manual filing of data.
Improve Patient Experiences
Your patients rely on your organization during their time of need, and that’s why long waiting times and poor communication are two issues you need to resolve as soon as possible if you want your practice to thrive. Consider, for example, the frustration and stress that patients are likely to be subjected to if hospital staff can’t keep track of their records and provide treatments promptly.
Customer relationship management software is primarily about offering a better experience to your customers. By automating repetitive tasks and getting rid of data entry-related errors, you’ll be able to offer a faster service and the consistent experience your patients demand. CRM software consolidates everything from industry insights to available treatment options to upcoming appointments so that your team can better care for your patients.
Cybersecurity should be at the forefront of any organizational strategy, especially in a highly regulated industry like healthcare. That’s exactly why HIPAA and HITECH legislation were introduced to protect privacy, integrity, and availability of patient health information (PHI). However, it’s hard to secure your data if it’s stored across a fragmented array of applications and systems.
Since it provides a centralized approach to data management, CRM software digitally stores and protects things like medical records, patient contact information, and any other notes that your staff add to the system. For example, the industry-leading Dynamics 365 CRM comes with full access to the Microsoft Trust Center and data loss prevention tools to ensure staff follow your security policies and compliance measures.
When you aren’t properly coordinating sales, customer service and marketing as part of an integrated set of business processes, you’ll be missing out on opportunities to grow your practice. Without informed marketing insights, you’ll fail to reach those you want to reach, and your patients won’t feel the sense of community and support they expect from you.
Another major role of a CRM system is to help organizations make sense of the data they collect every day, such as marketing processes, appointments, and medical histories. By bringing together this important data, you’ll be able to better visualize the current performance of your practice and identify any opportunities for improvement. This, in turn, will lead to better communication, more effective administrative and marketing processes, and improved productivity.
WhiteOwl helps healthcare organizations improve customer experiences and boost productivity with tailor-made implementations of Microsoft Dynamics 365. Contact us today to learn how we can help your business move forward with cutting-edge CRM.