How to leverage CRM to revamp your recruiting process

Customer relationship management (CRM) systems such as Microsoft Dynamics are intended to provide a centralized database containing customer information, sales history, and potential sales opportunities. Before dedicated and increasingly sophisticated CRM solutions became widely available, many smaller businesses used to write down such information on a spreadsheet or even by hand.

CRM is built for small businesses. Here’s why.

There is a common misconception that big data, workflow automation, and customer relationship management (CRM) software are too complex for small businesses. This may have been true a decade ago when CRM could only be afforded by massive firms; but given the advancements in cost-effective cloud technologies, we believe that no company is too small for CRM software.

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