CRM: Your Company’s Most Valuable Sales Asset

Customers are the foundation of any business’s success, and a company that champions customer relationships is most likely to succeed. Adopting a customer-centric approach is a surefire way to increase sales, and a CRM will help you get it done.

One of the most cost-effective ways to ensure success is with a robust Customer Relationship Management (CRM) system that helps you turn regular customers into brand ambassadors.

How the cloud is changing the role of the CFO

Just as cloud computing is changing IT infrastructures and processes, it is also changing the job descriptions of many employees outside the tech department. Traditionally, a Chief Financial Officer (CFO) was expected to manage the financial risks of the company and keep a close eye on monthly revenues and balance sheets.

The value of integrating your systems

Before you know it, your business can get caught up in a complex IT infrastructure. At first, you start with a basic accounting system like QuickBooks. As your business grows, however, there is a higher demand for advanced inventory management, customer relationship management (CRM), and productivity software.

Are you using this effective marketing tool?

There are many marketing techniques SMBs use to gain clients. Free information products, brochures, and press releases are just a few among many. But how do you know what’s most effective? It all comes down to looking at data and seeing for yourself what’s worked before. We’ve gone through the trouble of doing just that, […]

BI is not just for the big boys

Most of us don’t normally associate Business Intelligence (BI) with small- or medium-sized businesses; the large investment that has traditionally been required to hire specialist data-delving experts makes us think it’s the preserve of larger organizations. But no longer is that the case – not only does a growing selection of self-service tools put BI […]

Understanding Google Analytics

In today’s competitive business world, it’s imperative that you have a thorough understanding of who your visitors are and what are their expectations. If you’re looking for a powerful analytical tool for your company’s website, Google Analytics one of the best options in the market. Yet trying to understand Google Analytics and its strategic use […]

Tips for smart BI planning

Implementing Business Intelligence (BI) software and other tools can help your company grown by leaps and bounds. However, it has to be planned for with the proper level of diligence and care to truly be beneficial to your business. Haphazardly installing BI software can result in an expensive misstep that sees you fall behind the […]