CRM: Your Company’s Most Valuable Sales Asset

Customers are the foundation of any business’s success, and a company that champions customer relationships is most likely to succeed. Adopting a customer-centric approach is a surefire way to increase sales, and a CRM will help you get it done.

One of the most cost-effective ways to ensure success is with a robust Customer Relationship Management (CRM) system that helps you turn regular customers into brand ambassadors.

Common ways companies misuse their CRM data

Every tool has a unique purpose, and while it’s sometimes tempting to deviate from this purpose, the results aren’t likely to be very good. For example, many businesses misuse their customer relationship management platform. The CRM suite is designed for a specific set of tasks; but if you’re not using it correctly, you won’t be gaining any value out of it.

Drive sales with the Dynamics 365 and LinkedIn integration

As we already know, cold calling and cold emailing has faded as a feasible way to acquire customers. While it may have worked in the past, today’s buyers are well-informed and prefer to work with firms that understand their needs.

For this reason, many businesses have turned to Microsoft’s customer relationship management (CRM) software, Dynamics 365. With its wide range of business intelligence and automation tools, sales people can find the right stakeholders, predict what they want, and deliver an effective sales pitch.

Technology trend roundup for mid-2017

The world of IT never gets boring, and new trends rise and fall at a rapid pace. Last year, wearable technology and AI chatbots were all the rage. And in the past six months, tech companies have released cutting-edge upgrades and tools that could certainly transform the way you do business, and companies quick to understand and embrace these trends can gain enormous success.

How to leverage CRM to revamp your recruiting process

Customer relationship management (CRM) systems such as Microsoft Dynamics are intended to provide a centralized database containing customer information, sales history, and potential sales opportunities. Before dedicated and increasingly sophisticated CRM solutions became widely available, many smaller businesses used to write down such information on a spreadsheet or even by hand.

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