CRM: Your Company’s Most Valuable Sales Asset

Customers are the foundation of any business’s success, and a company that champions customer relationships is most likely to succeed. Adopting a customer-centric approach is a surefire way to increase sales, and a CRM will help you get it done.

One of the most cost-effective ways to ensure success is with a robust Customer Relationship Management (CRM) system that helps you turn regular customers into brand ambassadors.

How CRM software will develop in 2017

CRM systems are evolving at a swift pace, with new productivity-boosting features rolling out every month. In fact, according to Gartner, the CRM market grew to $26.3 billion in 2015, and this year it’s expected to hit $36.5 billion.

The functionality of CRM software is causing a shift in how businesses interact with clients and market their products and services.

CRM is built for small businesses. Here’s why.

There is a common misconception that big data, workflow automation, and customer relationship management (CRM) software are too complex for small businesses. This may have been true a decade ago when CRM could only be afforded by massive firms; but given the advancements in cost-effective cloud technologies, we believe that no company is too small for CRM software.

New Outlook add-on comes to the rescue

A good business owner needs to occasionally put themselves into their employee’s shoes to get a better picture. Imagine you are a sales representative, most of your working time is split between email inbox and CRM software. All that jumping around between the two is going to become very problematic. But as of last month, […]