What you need to know to improve your CRM’s ROI

What you need to know to improve your CRM’s ROI

A growing number of businesses nowadays find that customer relationship management (CRM) software and services are worthy investments. This finding is substantiated by Nucleus Research’s report stating companies make back a little under $9 on average for every dollar they spend on CRM.

That's a pretty good return on investment (ROI), which many people forget should be a numerical value that represents the efficiency of an investment’s returns against its costs.