The general goal of a CRM (Customer Relationship Management) software is to: attract, retain and keep customers happy. When you have satisfied customers, they are more inclined to continue with your services or purchase additional products and share their positive experiences. So why are there so many businesses that haven’t implemented a CRM system?
Perhaps it’s because not all organizations have the time and resources to devote adequate attention to their customer base. But with a proper CRM, you’ll be able to manage customer relationships while coordinating with several departments, keeping both internal and external customers happy.
How’s your sales process?
A coherent sales process is paramount to any business. Having a repeatable framework that sales reps can follow easily helps them close deals faster. If your organization doesn’t have an established sales process yet, a CRM solution is just what you need.
A good CRM from a reputable company like WhiteOwl will help you develop a clear sales process with customization capabilities and time-saving automation tools. Gone are those tedious manual data entry processes and other repetitive administrative tasks. A good CRM will help your salespeople sell more because they’ll have the necessary tools and detailed reporting and analytics for every customer.
How do you keep customers engaged?
It’s a common practice for new companies to initially use spreadsheets before upgrading to a cloud-based platform later.
However, they can be difficult to update and interpret. Moving away from inefficient spreadsheets as soon as you can is advisable. Spreadsheets may manage data, but they fail in building relationships, which is the very essence of CRM.
Experts advise that businesses, big and small, should have a sales process that clearly outlines a lead’s nurturing program from initial contact to close. For this reason -- as shown in a survey conducted by Capterra -- more than half of the respondents adopted a CRM system within their first five years in business.
With a CRM platform implemented, you have a way to track and analyze customer interactions at every stage, allowing you to nurture relationships while still attending to other aspects of your business. The same poll revealed that 47% of users affirmed that their CRM system had a “significant impact” on customer satisfaction.
Can you use it regularly?
If your organization is facing any issues with customer interaction, take time to define them and brainstorm the solutions before migrating to a CRM. Then, when you have a system in place, be sure the entire team understands their purpose and the impediments you are trying to overcome with it, because if employees don’t know how CRM works, they won’t use it.
What types of businesses can benefit from CRM software?
CRM works for any size of business, but certain organizations will find this system most useful. Examples include:
- Large businesses with a variety of customer types, each having its own set of data and parameters. CRM helps the organization to navigate all information and organize data based on customer type. It works the same way for businesses with a wide range of products that keep high volumes of data based on product type.
- Small businesses with a growing clientele need CRM to sort customer information easily. As it happens, the organization can strategize for the future.
- Memberships and subscription-based businesses such as publications, fitness centers, online course providers, meal preparation and delivery service providers, and more.
Make a lasting impression by beefing up your customer engagement process. Get in touch with us today, and we will offer you valuable insight into how to make the most out of CRM.